Flavio Briatore reveals 'completely crazy' F1 team valuation boom

Alpine's executive advisor and de facto team boss Flavio Briatore, is the latest guest on The Race Business's 'In Conversation With...' series with The Race co-founder Darren Cox. Briatore talks about how Team Enstone has gone from an $80 million valuation to a $3.5 billion valuation, how highly he rates Pierre Gasly, why he thinks there needs to be 24 sprint races and explains how he turned a 'very bad idea' into a $150 million title sponsorship deal. 00:00 Alpine x Gucci 07:43 Benetton's F1 rise 13:40 Being an F1 outsider 18:20 Ecclestone vs Liberty 24:46 Working on NJ GP with Trump 27:57 F1's current commercial success 32:19 Dealing with Renault in F1 35:15 Alpine's driver situation 37:43 Building Alpine back up 42:03 Creating a culture in a team 46:39 Where F1 can keep growing Published: 2026-08-01
Chanel: THE RACE